NIKE - Y2K Retro Runners Global Sneaker Campaign / Istanbul, Türkiye Edition with Sneaks Up | Film & Photography
Campaign Platforms: DOOH, OOH, META, Google, APP, Retail Shop
Aligned with the overall creative direction of the global campaign, this campaign was reimagined with motifs specific to Turkish street dance culture. It featured dance choreographies prepared with a cast of 22 and was shot in various locations in Istanbul within a single day. The campaign film was later selected by Nike Global and featured in the recap video for the campaign on a global scale.
• Functioned as the agency producer, managing all aspects of the project from conception to final delivery, and ensuring client satisfaction throughout the project lifecycle
• Conducted project presentations, securing budget approvals for whole campaign
• Managed cast auditions, facilitated communication, and handled legal operations•Directed the selection and operations of creative teams, ensuring alignment with project goals
• Coordinated effective communication between clients and production teams, enhancing project efficiency
• Monitored production teams and ensured adherence to project timelines, achieving 95% on-time delivery rate
• Oversaw post-production processes, ensuring high-quality final outputs
• Successfully delivered final project files to clients, meeting all specifications and deadlines
VISUAL MOODBOARD
OOH
OOH
CAMPAIGN RESULTS
Creative Agency Producer: Selin Özdemir
Production House: Kala Film
Creative Agency: Studio Wino
Creative Agency: Studio Wino
Brand Creative Director: Utkucan Kaya
Director: Fora Norman
Cinematographer: Akın Çetin
Photographer: Umur Özcan
Director: Fora Norman
Cinematographer: Akın Çetin
Photographer: Umur Özcan
Art Director: Can Sübiler
WORK TITLE HIGHLIGHTS:
#AgencyProducer #CreativeConsultancy #Production #ConseptCreation #CampaignLocalization #ProjectManagement #ClientManagement #TeamManagement #TalentManagement
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